Beauty Brands Can Benefit from Meaningful Consumer Relationships

Beauty Brands Can Benefit from Meaningful Consumer Relationships

November 8, 2021 By admin Off

Reminiscing on the jazzy greats of 1940’s jazz, Billie Holiday sings the song “Embraceable You”.

You might be curious about the relationship between song lyrics and a successful brand. Songs like Embraceable in 2005 make it to the Grammy Hall of Fame. They have the same timeless and enduring qualities you need to get your beauty products to be successful in today’s market.

We have all the ingredients for a brand that can stand the test of the time by looking at the most memorable lyrics:

EMBRACE ME, MY SWEET EMBRACABLE YOU– Today’s customer is looking for a product they can embrace, embrace, and accept as their way of living. They desire to feel a connection with the product in a tangible and real way.

Your brand must be more than a product. Your brand should be able to build a relationship with customers. The essence of being timeless is a feeling of friendship.

It sounds great, but how do you make it happen? It takes time to brand your product and build a meaningful connection with consumers. But there are some ways to speed up the process. Pantene, a Proctor and Gamble company, recently embraced the movement “My Black is Beautiful” to encourage, recognize, and empower black women. Pantene, a Proctor & Gamble company that produces beauty products for black women saw an opportunity to highlight the problems faced by black women and create a national movement to celebrate their beauty. It has partnered with Essence magazine and BET to make this campaign a huge success.

Proctor & Gamble created a strong bond between black women of all walks of life. Their company is at the heart of this connection web. Find ways to connect with your consumers, like P&G. The feeling of family or camaraderie will create a sense of loyalty that will last a lifetime.

I LOVE ALL THE CHARMS YOU HAVE ABOUT ME– A charm can be defined as the ability to attract or delight. Your product should have a unique personality that attracts the target audience. M.A.C cosmetics is known for their bold, unique and edgy makeup artistry personality. This image was achieved by the power of brand consistency. Consistency and depth of purpose are evident in everything, from the appearance, attitude, and style of their on-site makeup artists to their powerful, educational website.

M.A.C. The M.A.C. website is more than just about taking product orders. M.A.C culture is reflected in the site. Consumers will discover that M.A.C. is a very popular brand. M.A.C. takes a strong interest in HIV/Aids, the protection of the environment through its Viva Glam lipsticks and M.A.C. Recycling program. Clients can also chat with artists via an interactive live chat. You can find the latest celebrity news, make-up trends, and tips for using the products. The company displays excellence at all levels and uses experiential and cause-related advertising to build brand loyalty and connect with clients.

DON’T BE NAUGHTY BAY– This simple song reflects our society’s deep desire to be able trust. Will your product disappoint? Is it something you buy with great anticipation only to have it thrown out during the next cabinet cleaning?

Trust is the key to product vivaglammagazine success. Do not make promises that your product won’t fulfill just to generate buzz.

Social media is king and your product could be at risk of being ruined by dissatisfied customers who will tweet, blog and instantly message their complaints.

COME TO MY – How easy can it be to find your product? Your clients will think more about your product if you are involved in their daily lives. You can keep them in your thoughts by using interactive forums, educational tools, and connecting them through your own movements and campaigns.

Never settle for being mediocre or “good enough.” Companies that constantly innovate to improve their client base are the ones that will remain in the public eye. It is impossible to give too much to your customer.

MY SWEET EMBRACABLE YOU– The first and last lines are identical. Your brand must be able to complete the circle, pass all tests and return to the simple fact it has the sustainability factor and value that will allow it to pass on to the next generation.

All it takes is a connection. From a connection, a movement is born. This is the key to lasting brand success.

Embraceable You -Music and Lyrics from George Gershwin

Embrace me
My sweet embraceable you
Embrace me
My irreplaceable friend
Just to take a look at you
My heart gets twitchy in me
You and only you
Get out the gypsy within me
All things are my favorite
You have many charms
All things considered
I want your arms around me
Be a good baby!
Come to me
Come to me
My sweet embraceable you
All things are my favorite
You have many charms
All things considered
I want your arms around me
Be a good baby!
Come to me
Come to me
My sweet embraceable you